Kenya

Learn all about the mobile payment market in Kenya.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

MO Billing
MT Billing

Service Types Allowed

One-time billing
One-time billing, Subscription/ABO

Mobile Operator Market Share

Safaricom

65 %
Airtel

21 %
Telkom

9 %

Value Added Services Market Share

Safaricom

72 %
Airtel

25 %
Telkom

3 %

Excluding virtual MNOs*

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Country Demographic Facts

Population : 55 million 54,5 mil 109.00% 90.00%
Language(s): English, Swahili
Currency : Kenyan shilling
VAT rate : 16.00%

GDP per capita: 1.816,55 $
Mobile subscribers: 54,5 million
Mobile penetration: 109.00%
Smartphone penetration: 90.00%

Mobile Payment Service Specifics

Dating and social network services allowed
Prize games allowed (license is needed)

No daily, weekly or monthly limits
One-time and subscription tarrifs up to 100 KES

Authorities

Communications Authority of Kenya

Telecomunications regulator of Kenya

Competition Authority of Kenya

Government body that deals with consumer protection

Betting control and Licensing Board

Government body that issues licesnes for prize games

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