Taiwan

Learn all about the mobile payment market in Taiwan

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • MT Billing
  • Direct operator billing

Service Types Allowed

  • One time
  • Subscription, IN-APP PURCHASE

Mobile Operator Market Share

  • APTG
    8 %
  • FET (KGT)
    24 %
  • TWM
    25 %
  • CHT
    36 %
  • ViBo
    7 %

Excluding virtual MNOs*

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Country Demographic Facts

  • Population : 23.26 mil
  • Language(s): Standard Chinese
  • Currency: NTD
  • VAT rate: 5,00%
  • GDP per capita: 25,873
  • Mobile subscribers : 29.8 mil
  • Mobile penetration: 128,12%
  • Smartphone penetration: 73,00%

Mobile Payment Service Specifics

  • Bikini content is very popular
  • Subscription services supported on all operators except TWM
  • For subscription services double opt-in is mandatory
  • There is no monthly spending limit
  • For one-off services Direct Operator Billing (PIN flow) is available
  • Checkout page is hosted on operator side
  • Premium SMS One time: Up to 100 NTD
  • Premium SMS Subscription: Up to 100 NTD
  • Web Billing One time: Up to 2,999 NTD

Authorities

NCC
National Communication Commission

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