Romania

Learn all about the mobile payment market in Romania.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

  • SMS MO billing
  • SMS MT billing
  • Premium voice/IVR
  • M-payment
  • DCB only for Orange

Service Types Allowed

  • One-time billing, Chat
  • Subscription/ABO, One-time billing, Chat
  • Pay per minute/ Pay per call
  • One-time MT billing

Mobile Operator Market Share

  • Orange
    38 %
  • Vodafone
    28 %
  • Telekom Mobile Communications Romania
    11 %
  • Digi Romania
    23 %

Value Added Services Market Share

  • Orange
    42 %
  • Vodafone
    39 %
  • Telekom Mobile Communications Romania
    14 %
  • Digi Romania
    5 %

Excluding virtual MNOs*

Want to connect Romania?

Contact our team to get started.

Country Demographic Facts

  • Population: 19,41 milion
  • Language(s): Romanian
  • Currency: LEI (RON -Romanian New)
  • VAT rate: 19.00%
  • GDP per capita: 12.919,53 USD
  • Mobile subscribers: 22,3 milion
  • Mobile penetration: 114.89%
  • Smartphone penetration: 95.00%

Mobile Payment Service Specifics

  • Adult services allowed, except Digi
  • Special numeration is used for adult services (15xx).
  • Notification messages are sent when a user reaches a limit. The limit is set differently by each operator
  • Age verification control
  • Prize games allowed
  • Specific numeration per category
  • Donations allowed
  • Romanian language mandatory in advertisment
  • Premium voice numbers integration simple and fast

Authorities

National Authority for Administration and Regulation in Communications (ANCOM)
Romanian regulator for comunication
National Gambling Office (ONJN)
Romanian government body receives and approves requests for prize games
National Authority for Consumer Protection (ANPC)
Romanian government body for protection of consumer rights
National Authority for the Supervision of Personal Data Processing (ANS-PDCP)
Romanian government body for data protection

Want to become a local partner?

Contact us to discuss a partnership for this country.

    Partner with us