Sweden

Learn all about the mobile payment market in Sweden.

The below-shown information about market share and demographics is approximate.

Mobile Payment Billing Types

SMS MT Billing
DCB
Premium Voice/IVR

Service Types Allowed

Subscription/ABO, One-time billing, Chat
Subscription/ABO, One-time billing
Pay per call, Pay per minute

Mobile Operator Market Share

Telenor

19 %
Tele2

19 %
Hi3G

15 %
Telia

44 %
Others

3 %

Value Added Services Market Share

Telenor

17 %
Tele2

25 %
Hi3G

13 %
Telia

42 %
Others

3 %

Excluding virtual MNOs*

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Country Demographic Facts

Population : 10.380 million
Language(s): Swedish
Currency : SEK
VAT rate: 25.00%

GDP per capita: 46.681$
Mobile subscribers: 12.244 million
Mobile penetration: 148.40%
Smartphone penetration: 89.00%

Mobile Payment Service Specifics

Adult services not allowed
In App services allowed
Prize (skill based) games allowed, no special license needed
Recommended price point 50-60 SEK per week for subsription service

One time services over 100SEK are double opt-in
Informational message must be send once a month
Premium voice tariffs up to 30 SEK/min and 500 SEK/call
Premium voice numbers integration simple, fast and with low fees

Authorities

ERB

Ethical Council of Telecommunication

PTS

Swedish Post and Telecom Authority

Morgan

Morgan provides common rules for the mobile industry - CoC

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